Video Game Terms: The X statement

The X statement of a video game is a concise statement meant to inform and guide both the game development efforts and the marketing efforts. It is intended to paint a clear picture of both gameplay and how the product would be positioned in the market. It's origin is from EA and reflects the idea of finding the intersection where game developers and marketeers cross.

Usage: "You need to find the X statement for your game - something like the original Medal of Honor was 'Saving Private Ryan: the game'"

Translation: "You need a bullet point for your Powerpoint that's stupid enough for executives but not so dumb it offends developers"

1 comment:

  1. It is intended to paint a clear picture of both gameplay and how the product would be positioned in the market. system requirement

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